John Eriourolo, a force to be reckoned with in the wine industry
JOHN fondly wines.Pictures.SUPPLIES
ERIOUROLO is a South African wine producer based in Western Cape.
His brand is fondly known as LOGS Wine, and it comprises three variations of wine such as Merlot, Sweet Red, and the Bubbly Wine.
“LOGS Wine. A South African Western Cape Produced Wine Founded in 2020 which consist of three variations of wine; Merlot, Sweet Red and the MCC(Bubbly Wine),” said Eriourolo with a smile in a statement.
“LOGS Wine was founded by John Eriourolo, a young black African man who ignited his passion for business through inspiration from farming(growing something from a seed to a produce). He said in a statement he dedicated himself in the production and sale of high quality wines made from grapes cultivated in sustainable vineyards in South Cape, Western Cape.



“The dream is to create affordable luxury for wine lovers and bring on board new enthusiasts that will identify and fall in love with LOGS Wine distinctive taste. With LOGS Wine we aim to create a staple household brand that will captivate hearts, minds and throats. Another important goal is to create sustainable employment and commit to good cross border relationships above and beyond the African soil,” he said in a statement.
He said in a statement ,”Our vision is to become a trusted name in the wine industry, recognized for delivering exceptional wines that enrich and satisfy our customer’s experiences and exceeds expectations while fostering sustainability and most importantly supporting local communities especially underprivileged children and the ones in need of out support.
“The aspiration is to promote Wine culture and appreciation making fine wine accessible to a wider and authentic audience all over Africa and beyond,” he alluded in a statement.
He explained that,” LOGS was created and inspired by love and for love. A fine crafted perfected luxurious brand that is smooth and unforgettable.”
He explained the LOGS Wine is relatively young, founded and established in 2020 in a not so easy industry that few Black Africans are unable to tackle. In 2024 LOGS was awarded Inspiring Nigerian Business Start-Up Award(South Africa).
“This huge milestone propels us to grow the brand even further and aim higher in creating bigger awareness campaigns that will make the brand bigger,” he concluded in a statement.